Each weak on Your Marketing Buzz, our host Mike White talks to leaders in the marketing industry. This week, Mike talks to the Gary Spurgeon, the President of BluHorn, Austin Van Horn from Chitozan Health, and David Sillick who is a community relations consultant.
BluHorn® media buying and planning software has been in the market for nearly 8 years. Our philosophy has always been to provide a buyer or planner with the most efficient and user-friendly experience possible. We treat our customers like family, and only want the best for our family members. We understand that there are choices in the market for media buying solutions, and that the software must meet the buyer’s needs in order to be a profitable fit. Because we want the optimal experience for our customers, we offer users some unique advantages in the buying software market.
We are a 100% web-based media buying solution, meaning that there is no software to download and no server space needed. Your buying platform, orders and reports go with you anywhere that you have an internet connection, including on tablet and mobile devices. Accessibility to your media data from any location means that buyers can work from anywhere, and can present and access information regardless of if they are in front of their office computer, or sitting at a conference table with a client. This makes telecommuting a viable option for companies throughout the United States and the world. Freelance buyers get the opportunity to choose where they operate, which can open up possibilities for a variety of buying jobs.
Our software is accessible to users and agencies of all sizes. Our price point is significantly lower than that of our competition because we have streamlined the needs of buyers and do not require users to pay for features that are not necessary for their processes. Our pricing structure offers various levels of subscription options, from basic to ultra. We understand that not every buyer is the same. Access to Nielsen or comScore ratings services is not a requirement for all users and is added at our mid levels and beyond. This makes it simple for users to choose what they need and access it at a price that makes sense for their business.
We offer outstanding customer service. Our support ticketing system allows users to submit requests for help right there within the platform, and warrants the fastest possible response from our team. We also offer live screen-share training, weekly webinars on FAQ topics, and live chat on our main website. Our testimonials and posted reviews show that our users appreciate the steps our team goes through to ensure that customers are satisfied.
BluHorn offers worksheets for each different media type in the quickly-expanding media market. Our users buy media from a variety of sources and platforms, and BluHorn makes entering and managing each type of buy easier with customized sheets.