X-LOOP (India) | XCELLERATE ENTRY

Outcome media & Client centricity, inspires us to bring universal solution to evaluate metrics of growth for client’s media budgets further towards the ROI. All Xaxis products engage with audiences at multiple touch points in a day life cycle but…

X-LOOP (India) | XCELLERATE ENTRY

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Outcome media & Client centricity, inspires us to bring universal solution to evaluate metrics of growth for client’s media budgets further towards the ROI.
All Xaxis products engage with audiences at multiple touch points in a day life cycle but not leveraged to full potential since Audio remains walled garden for OTT, OTT remains closed for DOOH & many more. Despite of having the stack available at Xaxis with DSPs, DMP, attribution platforms, viewability and fraud technologies/partners and multiple product offerings, we are still handcuffed in providing end to end ROI with standardized metrics. Building Xaxis owned Ad Server will enable standardizing ads serving & tracking and will provide better accountability & optimization of media bu

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