https is an acronym for Hyper Text Transfer Protocol Secure
SSL is an acronym for Secure Sockets Layer
SSL is the standard security technology for establishing an encrypted connection between a web server and a browser.
When installed on a web server, an SSL Certificate activates the padlock shown in the address bar of Chrome and Firefox browsers.
https and SSL have nothing to do with actual website security. They both directly affect the encryption and safety of data to and from any given website.
Without an SSL Certificate, personal information and even credit card data can be fished by hackers.
A website that lacks an SSL Certificate experiences heavy bounce rates from visitors and those that do stay will not want to make a purchase, join a membership, or submit personal information.
Most visitors will leave a website immediately out of fear of their information being stolen.
No SSL means a business will show very low in search and anyone that does manage to find your business will leave immediately anyways.
A non https site completely loses traffic directly impacting lead capture and sales. Not to mention trust in the brand’s website.
SSL Certificates are no longer an option in 2019 and beyond. They are an absolute must if a business wants to survive online today!
There are various types of SSL Certificates, but the 2 most typical include Single Domain (see https://benitrage.com/ ) and Extended Validation EV (see https://www.nike.com/ ) that features the company name before it’s URL.
Without an SSL Certificate, you might as well not even have a website in 2019 and 2020.
322 North Shore Drive
Building 1B, Suite 200
Pittsburgh, Pennsylvania 15212
(412) 525-7255 / (800) 341-8379