One of the questions I get a lot from clients is about website security. Specifically, they ask what the difference is between HTTPS and HTTP, and why their website should be HTTPS.
There seems to be a lot of confusion out there about website security, so I’m here today to break it down for you.
HTTPS is a way to encrypt information that you send between a browser and a web server. An HTTPS website protects your users from “man-in-the-middle” attacks, where someone steals the information being sent to a website, like credit card information or logins.
Having an HTTPS website benefits your company in four big ways:
• It increases your Google search result rankings
• It improves your website security
• It can increase conversions
• It increases customer confidence
First, it increases your Google search result rankings.
If you’re a business owner, you most likely understand that you want your website to appear on the first page of Google’s search results. One way to help you get there is by having a secure website.
Google wants to ensure the best user experience for their customers, so they don’t want to send searchers to non-secure sites. Because of that, their ranking algorithm favors HTTPS sites– Over 40% of the websites on the first page of Google are HTTPS. So, If your site isn’t secure, it could be getting outranked by similar sites that are.
Second, it improves your website security.
By now you’ve gotten used to data privacy breaches, and they aren’t going away any time soon. A cyber attack occurs every 39 seconds and 43% of those cyber attacks target small businesses. HTTPS protects your business and your users’ information from hackers.
Secure websites protect a user’s data by securing information in three layers:
• Encryption ensures that a user’s activity cannot be tracked or their information stolen
• Data integrity prevents files from being corrupted as they’re transferred
• And authentication protects against attacks and builds user trust
Third, it can increase website conversions.
85 percent of consumers say they would abandon a purchase if data was sent over an unsecured connection. Its easier than ever to spot an unsecured website thanks to Google updating its URL bar to display a bright red “not secure” label next to the URLs. When users see those red labels, something as simple as entering a name, email, and phone number into a basic lead generation form can cause anxiety and concern for users.
Fourth, it increases customer confidence.
Thanks to all the recent hacks and customer data breaches, 82 percent of people say they wouldn’t browse an unsecured website. By securing your website, you’re also indicating to your customers that you care about their and reassuring them that their personal information is protected.
If you’re ready to switch your website to HTTPS, you first need to get an SSL certificate. There are a few ways you can get your own SSL certificate, but the easiest way is to trust the process to professionals like me who do it every day.
If you want to learn more about website security, visit Blue Corona’s blog, or just give me a call and I’d be happy to answer any of your questions.