Today, almost half of all online searches have a local intent, and consumers are using their smartphones to guide them to nearby restaurants, retail stores, petrol stations, local services and much more.
The way consumers search, discover and engage has changed forever and is almost entirely online. Your brand marketing needs to utilise a local strategy to be present on all the search engines, maps, review sites and directories they are searching on to deliver an outstanding digital experience from online search and discovery, to offline sales.
Your brand needs to focus on reputation management at a store level. Meaning that you need to be engaging with customers on review platforms like Google My Business, Facebook, TripAdvisor, Yelp, and Trustpilot.
Uberall is a local marketing platform that enables your ‘near me’ brand experience so that at every point of the customer journey your brand is converting more consumers into customers and reaching them on the channels they are using to engage with your brand