If you’re an established business or brand, you should have an idea of your ideal client avatar…
If you want to sell stuff to your Podcast listeners, then there will be a lot of overlap between your Ideal Client & Ideal Listener.
Or your show might be for another audience, such as your ideal client’s ideal client…
In any case, ask questions like: “When do they listen to Podcasts?” “What are they doing while they’re listening?” “What days of the week or times of the day would they be listening to Podcasts?”
Pick something you LOVE discussing – it doesn’t have to be directly related to any particular good or service (but it should tie-in to your brand).
3 – GETTING THE BEST GUESTS
Pick three of your dream people to interview.
Now we’re vibing!
4 – YOUR PERFECT LAUNCH
You’ll want to pick a launch date to center all your marketing efforts around.
Remember, you have 8 weeks after Apple Podcasts approves your Podcast to get bonus traction in the “New & Noteworthy” section.
45 days gives you plenty of time to setup tech, review multimedia, & get our 4 launch episodes locked & loaded.
5 – FIGURING OUT A FREQUENCY
How often will your show be?
Weekly? Twice a week? Twice a month? Daily?
Pick something that works with your schedule & availability!
Remember you can always pre-record a bunch of episodes.
6 – DOES SIZE MATTER?
How long will each episode be?
Half an hour? Twenty minutes? An hour? 10 minutes?
Pick something that works with your ideal listener’s attention span – as well as the frequency of your episodes!
7 & 8 – BRAND COLORS & FONTS
Ideally you have an entire brand fleshed out, including positioning, voice, messaging, etc.
However, you will need to get clear on your specific color-codes and fonts, this will make the Podcast website & Podcast artwork projects go by smoothly.
9 – TITLING YOUR TROPHY
This is all about SEO & keyword search domination!
Consider using your name “Podcast Title w/ Your Name Here” if you are a personally-branded influencer!
Make sure to disrupt boring/similar patterns in the Apple Podcasts category you want to crush the charts in!
10 – TAGLININ’ IT UP (If you think of a better headline for this section please DM me. Sorry about that)
Your tagline is basically more SEO space, plus more copy to entice prospective listeners to smash that PLAY button!
11 – DESCRIPTION SCHMESCRIPTION
Okay, so we’re not trying to write a novel here, but we do need a description.
It should include a HYPERLINK URL to your website or other CtA, plus a couple paragraphs or sentences motivating folks to listen to, subscribe to, and even rate your show.
12 – AND NOW, HERE’S YOUR HOST
The radio-ready intro should have brand-appropriate background music & a voice-over artist whose voice contrasts your own.
You may or may not decide to insert a highlight clip from each episode before the intro kicks in.
It should promise the listener something that they get every single episode.
13 – THAT’S ALL, FOLKS!
Your outro is basically identical to your intro, save for one thing.
The outro includes the same Call to Action that’s in your show’s description & in every episode’s shownotes.
Something like, “For more resources & support, please visit my website.”
I am very confident this guide will set your Podcast up for success in a major way – in fact, I guarantee it.
Please feel free to message me any time with your Podcast questions.
I am always happy to help. ��