The Holy How

The Holy How – 2019 Focusing on the search for answers, The Holy How plays around the similitudes in between social media dynamics and higher powers, using the tutorial as a medium of expression. The video is an ironic guide…

The Holy How

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The Holy How – 2019

Focusing on the search for answers, The Holy How plays around the similitudes in between social media dynamics and higher powers, using the tutorial as a medium of expression.

The video is an ironic guide that explains how to create your brand new cult, converting followers into disciples, and divulge your digital iconography.

The piece was first shown at Tate Exchange in September 2019 as part of the collective exhibition “Higher Resolution” curated by Hyphen Labs.

Written and directed by
Matteo Guarnaccia and Francesco Tagliavia

Starring
Enrico Lanza

Director of photography
Premananda Das

Executive producer
Maria Continella

Editing
Francesco Tagliavia

Soundtrack
The Past Tense – w/ love, 2017
by Infinite Bisous

Sound design
Kaj Mäki-Ullakko

Thanks to
Franca Marta Tomaino
Francesco Enriquez

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