We understand that all this marketing jargon can be confusing. We will guide you through the process of choosing the right tools to promote your brand. Search Engine Optimization (SEO) is critical so that your company will appear on the first page of search engine sites such as Google when prospects look for keywords related to your business. It is also vital for driving traffic to your website. Search Engine Marketing (SEM) is paying your way to the top spot so that you can outrank organic results and build your client base faster. Social Marketing/Advertising, on the other hand, employs techniques that will promote your product to users of social media platforms, the biggest of which are Facebook, Twitter, Instagram and LinkedIn. This entails boosting user engagement and expanding your organic reach as well as creating targeted ads within these channels. Do you need to implement all these tools? It really depends on your objectives, the nature of the business and your working budget. We are here to help you figure out the optimal combination.