Campaign management tools have evolved significantly. Therefore, how do you effectively manage rapidly increasing social media marketing budgets?
You need a partner with a proven track record and expertise in paid social media to help guide you.
We begin each Paid Social Media engagement with a comprehensive inventory assessment.
The audience size, target reach, and desired ad frequency is then used to determine the recommended budget allocation.
Ads must be delivered to target audiences at a frequency that is high enough to drive the desired actions. However, not too high where ad fatigue sets in, which leads to diminishing returns. Proper planning is required to ensure this.
Once in market, we continuously work to optimize your campaign.
We re-balance the campaign budget distribution based on in-market performance. Budget is re-allocated from campaigns with too high frequency to campaigns with reach and frequency that is too low to drive the desired actions.
Targeting may also be restricted to decrease the audience size and increase frequency if needed.