Social media’s popularity has continued to increase. So much so that, paid social media marketing has become a cornerstone for digital advertising.
In fact, today the majority of digital marketing budgets are spent on search and social media marketing campaigns.
However, effectively managing a paid social media campaign is not as simple as posting on Facebook.
Campaign management tools have evolved significantly. Therefore, how do you effectively manage rapidly increasing social media marketing budgets?
You need a partner with a proven track record and expertise in paid social media to help guide you.
Sosemo is one of the leading Paid Social Media Marketing agencies located in New York City. And our awards, client testimonials and case studies prove it.
We begin each Paid Social Media engagement with a comprehensive inventory assessment.
Target audiences are defined and mapped along the consumer journey by Ad Set with the appropriate goals assigned.
The audience size, target reach, and desired ad frequency is then used to determine the recommended budget allocation.
Ads must be delivered to target audiences at a frequency that is high enough to drive the desired actions. However, not too high where ad fatigue sets in, which leads to diminishing returns. Proper planning is required to ensure this.
Once in market, we continuously work to optimize your campaign.
We re-balance the campaign budget distribution based on in-market performance. Budget is re-allocated from campaigns with too high frequency to campaigns with reach and frequency that is too low to drive the desired actions.
Targeting may also be restricted to decrease the audience size and increase frequency if needed.
When you partner with Sosemo, you can rest assured knowing that you budget is being managed responsibly and continuously optimized for a maximum return on investment.
Ready to get started? Fill out the form on our website or contact us today for more information.