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Ideas for Your 2020 Small Business Marketing Strategy
Written by Katherine Boyarsky
Having a professional-looking website is one of the most important assets you will create for your small business. This is where you will show who you are, what you offer, where you are, and how a potential customer can get in touch with you.
To start a blog, you can use an inexpensive or free website tool to make a free site and use one of their templates. Even if you only publish once a week, it will improve your website’s visibility online and help educate your potential customers on why they should trust your company. If you’re planning to write your posts yourself, check out this beginner’s guide to writing.
Once you start writing, you can add a call-to-action on your posts for visitors to subscribe to your blog and receive emails This is a great way to start collecting leads and offering potential customers a way to get information if they aren’t ready to buy anything from you yet.
Email marketing is a critical part of your marketing toolkit. In fact, 73 percent of millennials prefer communications from businesses to come via email.
This strategy is an easy, free, and scalable way to communicate with both new and existing customers.
Once you have an email marketing tool in place (many are inexpensive or even free), experiment with emailing out newsletters (with your sleek new blog posts), and other promotions to your database. We know small business owners don’t have tons of free time to devote to digital marketing, so consider using marketing automation to make this process even easier for yourself.
To get started planning your email marketing strategy, check out this guide and template from HubSpot.
We’ve been talking a lot about the assets you need to grow your business, but haven’t really covered how these will help drive revenue yet. One simple way to start generating leads or customers from your website is to implement a conversion tool.
A simple, free option is HubSpot Marketing Free. By using this tool to add a pop-up widget to your website, you can start collecting email addresses of potential customers. From there, you can send out promotions and offers and convert them into paying customers. You can also implement any of these 24 conversion tools to help you optimize your website and use it to drive leads.
Social Media Accounts
Social media might seem like it’s just a fun platform for people to socialize and connect, but it’s actually a powerful business tool. Social media can help you increase traffic, improve your search engine rankings, and engage with potential customers.
Marketing Tips for Small Businesses
1. Determine your brand’s identity.
2. Identify your buyer persona.
3. Design a logo and other assets.
4. Build your website with a CMS template.
5. Track your site with analytics tools.
6. Consult agencies and freelancers for web design help.
7. Boost your Google ranking with SEO.
8. Research keyword opportunities.
9. Optimize your website for mobile devices.
10. Write optimized blog posts.
11. Experiment with photo and video content.
12. Hire a freelancer to help you scale your content.
13. Launch business pages on Facebook and Yelp.
14. Build out your social media strategy.
15. Use social media for customer service.
16. Build interesting landing pages.
17. Plan an email marketing strategy.
18. Offer coupons in newsletters or on landing pages.
19. Share your distribution channels on your website.
20. Offer a free webinar.
21. Consider PPC Advertising.
22. Advertise on social media.
23. Try co-marketing.
24. Draw up a go-to-market strategy.
25. Encourage happy customers to share their experiences.
26. Try out marketing experiments.
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