Head in the iCloud

The expression “to have your head in the clouds” refers to people who are impractical, often to the point of being very unhelpful or counterproductive, or to be unaware of what is going on. iCloud, Apple’s online server backup system,…

Head in the iCloud

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The expression “to have your head in the clouds” refers to people who are impractical, often to the point of being very unhelpful or counterproductive, or to be unaware of what is going on.

iCloud, Apple’s online server backup system, has over 250 million users. But what most people don’t know is that online storage is really bad for the planet. 17% of the total carbon footprint caused by technology is actually due to data centers.

Approximately 93 million selfies are posted online every day, and 89% of America’s youth admits to take more than five selfies before getting the perfect one. Meaning, for every published selfie there are plenty of bad selfies that automatically ends up in the cloud and is polluting our planet.

Now iCloud will make sure people get their heads out of the clouds – or at least out of iCloud. By using the latest smart face recognition technique, iCloud will help to clear out similar images from the cloud and save the earth, one bad selfie at the time.

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