Expanding your authentic messaging with Loren Weisman. S2.11
Expanding your search and stopping for directions podcast welcomes Brand Messaging Strategist Loren Weisman to the show.
Loren is a brand messaging strategist and speaker coming from the music and television industries. He was a session and touring artist, a music producer and an author of three books.
In our talk, Loren and I discuss the ideas arounds expanding your authentic messaging to allow intentions to translate to the perceptions of our audiences.
So many are working off of their perceptions of a message and rarely are stopping for directions and asking for the individuals intended message is. In turn, this can challenge those that are coming from the heart but are not having their heart heard.
Expanding your search Guest Bio on Loren Weisman
Loren Weisman is a brand messaging strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product for FSG Messaging and Optics. He also the host of the brand messaging podcast; Wait What Really OK.
Starting his career in music and behind the scenes as a drummer and then music producer, Weisman got to see the ins, outs, ups and downs of music. He wrote both “The Artists Guide to Success in the Music Business” (Greenleaf Book Group) and “Music Business for Dummies” (Wiley & Sons).
Shifting to TV production as well as authoring a few books on the music business, Loren gravitated and shifted toward the strategic production elements as much as he did the psychological ones.
From speaking and counseling on brand messaging to brand discovery, analyzing the two sides of artistic vision while igniting the investor confidence, as well as brand protection and amplifications approaches for marketing, sales and retention, Weisman helps across the array of the story and the messaging experience.
Stopping for directions and links to our guest:
Loren’s Website: https://lorenweisman.com/
FSG Website: https://fishstewarding.com/
Amazon Author: https://amazon.com/author/lorenweisman
Expanding your search and stopping for directions is a podcast for growing our circles of connections and knowledge together through positive conversations and encouraging communications.
Expanding your authentic messaging with Loren Weisman. S2 11