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Paid Search, also known as Pay-Per-Click, is one of the quickest way to build traffic to your website. The only problem is that it’s not free, and it can be hard to set up. In this guide, we’re going to go over how you can create a Google AdWords account, design ads, build landing pages, and find leads through implementing a PPC ad campaign.
First, Set Up A Google Adwords Account
This is a boring and somewhat obvious step, but AdWords can be a complicated system to use. To get started, follow Google’s step-by-step guide to get your account up and running.
Next, let’s look at How to direct Traffic To A Landing Page
If there is one lesson you learn here about running a successful PPC campaign, it should be this: DON’T SEND YOUR PPC TRAFFIC TO YOUR HOME PAGE!
Sending traffic to a homepage is a huge waste of both your time, and your visitor’s time (not to mention a waste of your money).
By designing a dedicated Landing (sales) page, you are more likely to get that person to convert. A landing page is a targeted page to get someone to make a call to action. It isn’t just a case of showcasing your business, this is the homepages job. Let’s dig deeper.
You may also choose to invest in some expert help.
If you are lucky, you’ll be able to achieve great results without breaking the bank. However, if you are unsatisfied with the results of your PPC campaign, you might want to consider bringing in an expert.
If you’ve been at it for a while, I’m sure you’ve been contacted by a Google Ads customer service wizard offering a helping hand. Take it! It could save you money in the long run and boost your sales.
Google makes money through you paying for ads. If they can help you succeed, and in the process you buy more ads, it’s in their interest to help you.SEO 3
In this lesson, we’re going to learn what it takes to get on the Google Local Pack so you can start collecting reviews and feedback from people ho used you before.
What is Local?
Try it now. Search for a personal trainer in your area and be sure to use your location in the search. For example, try searching “Personal trainer, London.” See the map and corresponding search results? I’m going to teach you how to get your website there!
Why is Local Search important?
Local searches are one of the most important types of searches for a personal trainer. Prospective clients who know how to use a search engine, which is about 80% of your prospective clients, will search for a personal trainer using location-specific keywords (e.g. “personal trainer London.”)
What are the main ranking factors?
1. Google My Business Signals – This is your Google My Business page. If you train clients locally, you need one of these. You also need to mention keywords in your business title and categories.
2. External Location Signals – These are other signals that are EXTERNAL to your website, such as the number of other citations you have, how accurate the listings are and other local directory listings.
1. On Site Signals – This is the presence of your personal trainer business name, address and post code, keywords in your page title and the authority of your domain name.
1. Link Signals – These are links from other websites that basically “vote” for your website. The authority of the site that is linking to you, the words they use to create a link and anchor text are all very important.
2. Review Signals – This feature is becoming more and more pivotal. And Google is beginning to favor listings that have more reviews than others.
1. Social Signals – Again, this is another increasingly important factor dictating your position in the local search results. Facebook and Twitter mentions now play a huge role on the position of your personal trainer website.
1. Behavior Signals – This includes activity such as Facebook check-ins, clicks to call and click through rate.