Bringing a new product to market is a very sensitive process. With so many « moving pieces » it’s essential that an entrepreneur, small business owner or large corporation follow a systematic process to ensure efficiency and « speed to profitability ». Failure to properly plan for the launch of a new product can cost entrepreneurs, small business owners and large companies alike, a great deal of profit.
The attached video tip outlines a very simple, yet specific process to guide entrepreneurs, as well as, business owners of all sizes through « product launch preparation » at a high level. I hope you find this video tip useful. If you do, check out my YouTube channel and simply search « Castelli Consulting » (www.castelliconsulting.net). Perhaps there may be other videos that can help you as you progress through your career. Best of luck in all that you do! -MC