Bringing a New Product to Market

Bringing a new product to market is a very sensitive process. With so many “moving pieces” it’s essential that an entrepreneur, small business owner or large corporation follow a systematic process to ensure efficiency and “speed to profitability”. Failure to…

Bringing a New Product to Market

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Bringing a new product to market is a very sensitive process. With so many “moving pieces” it’s essential that an entrepreneur, small business owner or large corporation follow a systematic process to ensure efficiency and “speed to profitability”. Failure to properly plan for the launch of a new product can cost entrepreneurs, small business owners and large companies alike, a great deal of profit.

The attached video tip outlines a very simple, yet specific process to guide entrepreneurs, as well as, business owners of all sizes through “product launch preparation” at a high level. I hope you find this video tip useful. If you do, check out my YouTube channel and simply search “Castelli Consulting” (www.castelliconsulting.net). Perhaps there may be other videos that can help you as you progress through your career. Best of luck in all that you do! -MC

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