Many businesses don’t realize the importance of search engine optimization, or SEO, says Kyle Taylor, CEO and founder of The Penny Hoarder, recently named the nation’s fastest-growing media company by Inc. His St. Petersburg-based personal finance website uses keyword research to drive organic search traffic as an essential part of the company’s strategy.
It can even guide editorial decisions. For example, when “best leggings” was a trending search, they wrote a story about leggings and used the best-performing keywords to drive traffic. It’s been a top search result.
Meet Kyle Taylor in this 100-second CEO Spotlight.